Panel-less brand lift solution takes the honours at the leading awards celebrating video and CTV innovation Brand Metrics, the leading brand lift measurement company, is proud to announce it has been awarded Best CTV Ad Tech Innovation at the 2025 European Video Awards, hosted by VideoWeek. Brand Metrics was recognized for its pioneering panel-less brand lift solution, […]
Leading commerce partnership marketing platform reports another strong quarter, punctuated by new client wins, product updates, knowledge-sharing and further industry recognition. impact.com, the world’s leading commerce partnership marketing platform, announced today its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged […]
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]
Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of […]
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of […]
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team. Alysha is US-based, and […]
Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation. Utiq, […]
Beatgrid Stakes Adtech Prominence With Strategic Board Hires And The Announcement Of Leading Global Brand Campaigns
Verasity Joins The Brightcove Marketplace To Provide Customers With Proprietary Ad-Tech Technology
App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its mobile app market data side by side with advertising analytics data in order to paint a more complete picture of an app’s performance […]