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Home»Posts tagged with»ad skipping

Skippable ads offer significant value for brands despite global ad skipping trends, according to MAGNA

By Newsroom on May 11, 2018   Latest, Marketing, Reports  

Skippable ads offer significant value for brands despite global ad skipping trends, according to MAGNA

Ad skipping is a global behaviour on video content, though skippable ads still hold significant value for advertisers, according to research from IPG Mediabrands’ MAGNA and IPG Media Lab. The study of 20,000 consumers around the world found that both the UK and Canada have a skip rate of 52 per cent compared to a […]

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