Mobile Ad Requests with Location Data on the Rise

Mobile Ad Requests with Location Data on the Rise

Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic. In 2016, the firm also found a 20% increase in eCPM for ad requests that included GPS data, […]