Verizon subsidiary Oath has begun rolling out four new ad formats, which were initially announced back in December 2017, with a focus on augmented reality (AR), native advertising, and social. The AR mobile ad unit has been designed by Oath’s Ryot team and is powered by Yahoo Gemini. It enables consumers to click to access […]
Flipboard launches Storyboard, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging […]
