Consumers think chatbots are “annoying and impersonal”, discovered Acquia research

Consumers think chatbots are “annoying and impersonal”, discovered Acquia research

Acquia, the open-source digital experience company, has found that 45 per cent of UK consumers find chatbots “annoying”, and would prefer it if websites removed them completely or found an alternative. In Acquia’s debut global report entitled Closing the CX Gap: Customer Experience Trends Report 2019, centred around the current customer service experience, it was discovered […]