Research reveals how brands can make the most of the six-second video ad formats on mobile
Teads, the global media platform, has partnered with Realeyes to analyse 166 six-second creatives to understand how to make six-second video content resonate with consumers. The global research initiative tested ad creatives from 75 brands, using facial coding software to measure users’ emotional reactions, awarding each ad an EmotionAll score out of ten. It showed […]