Vietnamese Are Tired Of Boring Ads, YouGov Survey Says
Adnami works with YouGov to report on Vietnamese digital ad market
Vietnamese Are Tired Of Boring Ads, YouGov Survey Says
The Youth Of Today Are The Architects Of Tomorrow
The UN Stresses the Next Generation’s Central Role in Addressing Global Problems in VR experience by SUPERBRIGHT
The Youth Of Today Are The Architects Of Tomorrow
Snapchat Neuroscience Study Reveals AR Ads Deliver Uplift In Emotional Engagement And Immersion
Snapchat Neuroscience Study Reveals AR Ads Deliver Uplift In Emotional Engagement And Immersion
Essence Report Helps Brands Unlock Potential Of Social Commerce
● Three out of four people surveyed are likely or highly likely to buy through social media in the future. ● 41% of respondents worldwide made purchases or intend to make purchases involving social platforms. ● Four out of five respondents are likely to buy on social media if they have watched a livestream or participated in conversational commerce. ● 43% of survey respondents said they prefer digital wallet or mobile payments in shopping transactions.
Aniket Basu, Essence, Report, Social Commerce
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo
Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo
B2B Marketing Investment Expected To Increase In 2021
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
B2B Marketing Investment Expected To Increase In 2021
White Bullet study reveals that 20% of ads on pirate websites place consumers at risk
The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem
A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them. The latest stats from its Intellectual Property Infringement Platform (IPIP), IPIP, uncovered over 8 billion […]
New YouGov stats on debt worry – Tesco Mobile calls for a ban on price hikes.
NEW STUDY WARNS DIGITAL DIVIDE COULD INCREASE AFTER LATEST WAVE OF MOBILE CONTRACT PRICE RISES
Latest YouGov research reveals this year’s biggest-ever mobile mid-contract price hikes could leave millions unable to pay bills RIP to RPI: Half weren’t aware a mobile network could put up prices mid-contract, with the same amount not understanding RPI/CPI terms used in small print that lets them do it Tesco Mobile CEO Tom Denyard is […]
Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering. International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of research that reveals how businesses can […]