Lumen becomes the first attention technology company to be assessed by the global consulting firm Lumen Research, the leading technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC […]
The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]
Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs […]
The cybersecurity company’s long-standing partnership with the UN agency is designed to help defund online piracy
Cybersecurity and IP protection company, White Bullet, has worked alongside the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy for over a year, and recently released a six month update revealing key trends in cybersecurity in the monitored markets throughout 2022. WIPO is the global forum for intellectual property (IP) services, policy, information […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
The cyber safety company has driven an enormous uptick in compliance, preventing ads from appearing on pirate sites whilst helping to put an end rogue affiliate marketing initiatives
White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021
White Bullet’s piracy demonetising programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity
TAG Outreach Prompted Reduction In AD Spend By Most Brands Advertising On European Pirate Sites
Over half of consumers express frustration, shop elsewhere, when their responses to brand messages go unanswered
Businesses Aren’t Getting The Message: New Report Finds Brands Are Leaving Customers Frustrated By Failing To Reply
More people connected, more hours - and money - spent online, and record social media use are among Digital 2022’s key findings
We Are Social And Hootsuite’s Global Report Digital 2022 -Most Of The Connected World Continues To Grow Faster Than It Did Pre-Pandemic