IP protection company, White Bullet, has announced a collaboration with the Sygnal Association in Poland to help prevent ad-funded piracy. Established in 2001, the Sygnał Association protects the intellectual property rights of broadcasters, distributors, licensors, recipients of TV programmes and other multimedia content. Currently, it comprises 18 media and telecommunications companies operating in Poland.White Bullet […]
Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically
White Bullet and The European Lotteries announce partnership to fight piracy
Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns
The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions
Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale
White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation
77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.
Covatic, the fast-growing Techstars backed technology company has launched a new product, Covatic A-Type— a new solution to the ID and privacy challenges currently faced by the digital advertising industry. The product enables publishers and apps to maintain and grow digital revenues while preserving user privacy and meeting tightening industry data standards. A-Type uses Covatic’s […]
Abel & Cole Launches New App To Boost Customer Retention