77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.
Covatic, the fast-growing Techstars backed technology company has launched a new product, Covatic A-Type— a new solution to the ID and privacy challenges currently faced by the digital advertising industry. The product enables publishers and apps to maintain and grow digital revenues while preserving user privacy and meeting tightening industry data standards. A-Type uses Covatic’s […]
Abel & Cole Launches New App To Boost Customer Retention
NOVATIQ Announces Supership Holdings Partnership To Scale Its Privacy-First Identity Solution Across Japan And APAC
Inskin Media makes strategic hires in APAC region as it doubles down on growth
The four-week complimentary virtual event will gather brands, publishers, and influencers to discuss how to optimise partnerships
Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution
Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers with scalable, cookie-free categories, and is accessible through all buying and selling platforms. Meanwhile, White […]
Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing product offer
Covatic joins as member of IAB UK as it readies itself for further growth
Global digital out of home marketplace announces new US hires