impact.com/advocate helps brands build authentic trust with new audiences through their customer base, transforming loyal customers into motivated advocates impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral […]
The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and […]
This week, EE assembled a duo of bedroom gamers to smash speedrunning world records on hit racing video game, GRID™ Legends. EE’s speedrunners Dan Riley (from Devon) and Josh Edwards (from Bournemouth), used EE’s new Broadband Made for Gamers bundle that launches today, including its Game Mode feature and 1.6Gbps speeds, setting a total of four all-new speedrun.com records for […]
Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]
UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]
The digital ad platform renews its commitment to cutting-edge technology and great customer service Programmatic enabler Limelight Inc., formerly Project Limelight, has announced a rebrand as it celebrates its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and genuine human […]
Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits of anonymous users in a privacy compliant manner. This offers a significant competitive advantage in an ecosystem where […]
Industry-Leading Brand Safety & Suitability Measurement Expands to 11 Additional Countries to a Total of 60+ Countries on TikTok Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity […]
Hookle, a Finland-based social media innovator, is set to revolutionize social media marketing for small businesses worldwide with its latest enhancement to Hookle AIDE. The AI-powered social media assistant and automated post generator now boasts multilingual support for over 50 languages, empowering small businesses to connect with audiences across the globe. With this groundbreaking advancement, […]
Integrating e-commerce and brick and mortar intelligence gives brands real-time, competitive performance data that drives ROI Today customer experience agency Gekko, has launched a new retail web scraping solution, GWS, enabling sales and marketing teams to better understand their brands e-commerce performance. GWS is an end-to-end solution for brands, which integrates real-time e-commerce data and […]
