Customers are searching differently, and we all need to keep pace by Robert Langenback, president, Eight Oh Two Marketing TL;DR—AI is reshaping how people search and find answers online. Google’s AI Overviews (AIOs) now reach 2 billion monthly users, and more searches than ever are happening through AI assistants like ChatGPT, Perplexity, and Gemini. They […]
AI-Powered Experience, Delivered Through SMS or Online Chat, Inspires Creativity and Celebrates Cocktail Craftsmanship Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched “Tex,” a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online […]
Leading commerce partnership marketing platform reports another strong quarter, punctuated by new client wins, product updates, knowledge-sharing and further industry recognition. impact.com, the world’s leading commerce partnership marketing platform, announced today its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged […]
No Brainer’s 2025 Marketing Trends Report reveals industry professionals’ optimism as AI begins to prove its value Over half of marketers plan to boost AI investment by up to 50% with many seeing clear ROI already Data collected from more than 500 respondents shows an undercurrent of job loss concerns, as 53% fear creative roles will be replaced Artificial […]
Influencer and social marketing agency, SEEN Connects, today announces the appointment of Johnny Cheng as its Operations Director. Johnny will be shaping and leading all business operational strategy. Reporting into the agency’s Managing Director, Mae Reddaway, Johnny will be responsible for leading agency-wide operations, from team structure to commercial delivery. His role will be instrumental in […]
WeAre8, the social media platform for good, has announced it’s working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to power its new mobile in-app ad product. This collaboration marks WeAre8’s first step into programmatic advertising, enabling more brands to connect with its community while driving positive impact. Magnite will serve as WeAre8’s first […]
The three-day event enables brands, creators, publishers, and agencies to collaborate, network, and explore trends shaping the future of partnership-led growth impact.com, the world’s leading partnership management platform, today announced its newly expanded three-day flagship Partnerships Experience event (iPX), taking place June 9-11, this year in Austin, Texas. The event brings together all stakeholders in […]
Social campaign The First Drop from EE celebrates the return of iconic Call of Duty®: Warzone™ map, Verdansk, five years on from the original drop The activation saw Twitch streamer Aaron Turner (AaronTheLoco) and friends skydive 15,000ft to recreate the well-known drop into the Verdansk map before landing in a remote location to play and […]
The iconic awards programme, now in its 36th year, celebrates the world’s best and most innovative media campaigns. The Call for Entries for the 36th annual edition of the M&M Global Awards will launch on 10th April. The Awards celebrate and amplify the world’s best media campaigns, creating benchmarks for the industry to adhere to. […]
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]