Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on […]
The new deal provides Blis with 3 years of exclusivity, which will enable their customers to tap into anonymised and aggregated geographical insights on mobile brand engagement. Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion Brand Elevator […]
Precision CTV and YouTube targeting maximised Black Friday footfall The Wires 2024 Awards has shortlisted Audience Store’s work for furniture retailer Furniture Village in the Best Use of Data & Creativity category – a major validation of the insight-driven media activation specialist’s CTV and digital targeting capabilities on small budget campaigns. Using such channels to […]
UK’s largest multi-partner loyalty programme teams up with major water supplier and will use reward points to incentivise behavioural change in water usage Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has partnered with Severn Trent to reward customers for adopting smart meters and reducing water consumption. The trial Severn Trent […]
The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team. Alysha is US-based, and […]
The company will establish its global headquarters in Dubai’s Media City The UAE Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative. VeraViews is a pioneering new digital advertising platform that uses distributed ledger technology to verify advertising views, eliminate the dissemination of harmful content and […]
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance. Adaptive streaming technology company SeenThis today announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following the launch of several successful campaigns in Japan. Access to SeenThis’ adaptive streaming […]
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart Curation technology […]
Gaming is one of the most exciting and creative spaces right now. From humble beginnings to its current status as a global cultural phenomenon, gaming has undergone a remarkable transformation, and is captivating users worldwide, so much so Netflix has cited Fortnite as its key competitor over the likes of HBO… This summer, global digital […]