WeAre8, the social media platform for good, has announced it’s working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to power its new mobile in-app ad product. This collaboration marks WeAre8’s first step into programmatic advertising, enabling more brands to connect with its community while driving positive impact. Magnite will serve as WeAre8’s first […]
The three-day event enables brands, creators, publishers, and agencies to collaborate, network, and explore trends shaping the future of partnership-led growth impact.com, the world’s leading partnership management platform, today announced its newly expanded three-day flagship Partnerships Experience event (iPX), taking place June 9-11, this year in Austin, Texas. The event brings together all stakeholders in […]
Social campaign The First Drop from EE celebrates the return of iconic Call of Duty®: Warzone™ map, Verdansk, five years on from the original drop The activation saw Twitch streamer Aaron Turner (AaronTheLoco) and friends skydive 15,000ft to recreate the well-known drop into the Verdansk map before landing in a remote location to play and […]
The iconic awards programme, now in its 36th year, celebrates the world’s best and most innovative media campaigns. The Call for Entries for the 36th annual edition of the M&M Global Awards will launch on 10th April. The Awards celebrate and amplify the world’s best media campaigns, creating benchmarks for the industry to adhere to. […]
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]
Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of […]
– Almedia’s ‘Rewarded Returns Part Two: The Player Perspective’ reveals mass adoption of real world rewards in mobile games – The mobile games industry is experiencing a seismic shift in the way gamers discover and play games. According to a new survey of 2,003 gamers in the US and UK, a staggering 50% of players have earned real-world rewards […]
Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a […]
A New Partnership in the Name of Sustainability JAKALA, Europe’s leading AI-driven data transformation company, announces a global partnership with Cedara, the Carbon Intelligence Platform, to accelerate the adoption of sustainable practices in omnichannel advertising campaigns. JAKALA’s commitment to sustainability is reflected in its status as a Benefit Corporation since 2021 and its full adherence […]