Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]
Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of […]
– Almedia’s ‘Rewarded Returns Part Two: The Player Perspective’ reveals mass adoption of real world rewards in mobile games – The mobile games industry is experiencing a seismic shift in the way gamers discover and play games. According to a new survey of 2,003 gamers in the US and UK, a staggering 50% of players have earned real-world rewards […]
Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a […]
A New Partnership in the Name of Sustainability JAKALA, Europe’s leading AI-driven data transformation company, announces a global partnership with Cedara, the Carbon Intelligence Platform, to accelerate the adoption of sustainable practices in omnichannel advertising campaigns. JAKALA’s commitment to sustainability is reflected in its status as a Benefit Corporation since 2021 and its full adherence […]
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of […]
The collaboration will enable advertisers to deploy successful campaigns across Amazon Ads solutions Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3rd Party Ad serving solution on ADSP. The collaboration empowers brands and agencies to leverage SeenThis’ cutting-edge adaptive streaming technology to create high-performance and more sustainable video […]
Contentsquare’s 2025 Digital Experience Benchmarks Report highlights urgent need to optimise experiences as digital landscape transforms, AI dominates, and consumers demand excellence As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered technologies, new data from Contentsquare‘s 2025 Digital Experience Benchmarks released today suggests that turning traffic into conversions […]
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with Reach into its thirteenth year. In the new deal, Reach will continue to implement Taboola’s […]
