Octave AI offers advertisers an end-to-end audio advertising solution, from dynamic creative to delivery and optimisation using first-party data and premium advertising inventory. M&S and WPP Media sign up as launch partners for the new platform. News UK today announces the launch of Octave AI, a new automated audio advertising creation and optimisation platform, as […]
Truvid, the global video monetization platform, is entering a new growth phase with a comprehensive strategic repositioning that includes a global rebrand, market expansion, and new content partnerships. The initiative reinforces Truvid’s evolution into a leading attention-driven video company, strengthening its footprint in key regions such as Brazil — the first market to host dedicated […]
Short-drama explodes and ‘blue-ocean’ Android stores unlock cheaper user growth Mintegral today released new data and advertiser guidance showing three powerful shifts reshaping mobile growth heading into late-2025. These include the mass adoption of AI apps, the meteoric rise of short-form drama from APAC, and the emergence of third-party Android stores as a “blue-ocean” channel […]
A New Approach to Media Measurement: Unified, Transparent, and Built for Marketers In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
New channel enables brands to send verified, interactive messages that combat fraud and accelerate conversions within Airship’s AI-powered customer experience platform Mobile-first customer experience company Airship today announced support for RCS (Rich Communication Services). The launch adds one of the most requested and modern messaging channels to its platform. Airship now enables brands to create rich, two-way […]
Yabble, a YouGov company and leader in AI-powered market research, has experienced strong market adoption of its AI image-based concept testing functionality. Launched recently as part of its Virtual Audiences tool, the new capability allows brands to upload static creative assets and instantly gather feedback from AI personas that represent their target audiences in minutes. […]
Panel-less brand lift solution takes the honours at the leading awards celebrating video and CTV innovation Brand Metrics, the leading brand lift measurement company, is proud to announce it has been awarded Best CTV Ad Tech Innovation at the 2025 European Video Awards, hosted by VideoWeek. Brand Metrics was recognized for its pioneering panel-less brand lift solution, […]
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announces its new partnership with JOE Media Group. Leveraging Taboola’s performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by 40%. JOE achieved this growth by integrating a suite of Taboola products, including Feed, Mid-Article, Explore […]
Customers are searching differently, and we all need to keep pace by Robert Langenback, president, Eight Oh Two Marketing TL;DR—AI is reshaping how people search and find answers online. Google’s AI Overviews (AIOs) now reach 2 billion monthly users, and more searches than ever are happening through AI assistants like ChatGPT, Perplexity, and Gemini. They […]