Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
New channel enables brands to send verified, interactive messages that combat fraud and accelerate conversions within Airship’s AI-powered customer experience platform Mobile-first customer experience company Airship today announced support for RCS (Rich Communication Services). The launch adds one of the most requested and modern messaging channels to its platform. Airship now enables brands to create rich, two-way […]
Yabble, a YouGov company and leader in AI-powered market research, has experienced strong market adoption of its AI image-based concept testing functionality. Launched recently as part of its Virtual Audiences tool, the new capability allows brands to upload static creative assets and instantly gather feedback from AI personas that represent their target audiences in minutes. […]
Panel-less brand lift solution takes the honours at the leading awards celebrating video and CTV innovation Brand Metrics, the leading brand lift measurement company, is proud to announce it has been awarded Best CTV Ad Tech Innovation at the 2025 European Video Awards, hosted by VideoWeek. Brand Metrics was recognized for its pioneering panel-less brand lift solution, […]
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announces its new partnership with JOE Media Group. Leveraging Taboola’s performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by 40%. JOE achieved this growth by integrating a suite of Taboola products, including Feed, Mid-Article, Explore […]
Customers are searching differently, and we all need to keep pace by Robert Langenback, president, Eight Oh Two Marketing TL;DR—AI is reshaping how people search and find answers online. Google’s AI Overviews (AIOs) now reach 2 billion monthly users, and more searches than ever are happening through AI assistants like ChatGPT, Perplexity, and Gemini. They […]
AI-Powered Experience, Delivered Through SMS or Online Chat, Inspires Creativity and Celebrates Cocktail Craftsmanship Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched “Tex,” a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online […]
Leading commerce partnership marketing platform reports another strong quarter, punctuated by new client wins, product updates, knowledge-sharing and further industry recognition. impact.com, the world’s leading commerce partnership marketing platform, announced today its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged […]
No Brainer’s 2025 Marketing Trends Report reveals industry professionals’ optimism as AI begins to prove its value Over half of marketers plan to boost AI investment by up to 50% with many seeing clear ROI already Data collected from more than 500 respondents shows an undercurrent of job loss concerns, as 53% fear creative roles will be replaced Artificial […]
Influencer and social marketing agency, SEEN Connects, today announces the appointment of Johnny Cheng as its Operations Director. Johnny will be shaping and leading all business operational strategy. Reporting into the agency’s Managing Director, Mae Reddaway, Johnny will be responsible for leading agency-wide operations, from team structure to commercial delivery. His role will be instrumental in […]