Mambu, the cloud-native core banking platform, has appointed Forever Beta as its global brand and creative agency. Mambu created the concept of composable banking, which allows customers to create the banking experience that is best suited to them without being tied to a specific vendor, product or technology. Forever Beta will work on Mambu’s creative strategy […]
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in digital display buying, […]
Pringles is challenging consumers to ‘Step Up the Spice’ through a socially-led campaign to promote its new Sizzl’N product range. Working with global agency We Are Social, Pringles will challenge people to see how hot they can go by trialling the progressively spicy flavours, from Kickin’ Sour Cream (Medium), to Spicy BBQ (Hot) and finally, Cheese & Chilli […]
Leeds agency Flaunt Digital have worked with TIME on ‘The March’ an interactive digital exhibition to mark Black History Month in the USA. The March digital exhibit explores the stories and extraordinary actions that ordinary people have taken against racial injustice and inequality. Graham McDonnell, Senior Director of Brand Creative at TIME said: “We brought Flaunt Digital onboard because The […]
LeBOM is a slick new football predictor app that allows mates to bet against each other rather than the bookies. Their first marketing campaign was created and produced by Richard Russell & Neil A Dawson & Company. The online campaign is rooted in football culture. This funny, irreverent campaign is designed to attract football fans who already enjoy […]
- Bland was previously Head of Performance Strategy at iProspect. - He will lead the 100+ digital specialists in Havas Media Group’s UK and international teams, who will now come together under a new biddable team structure.
Havas Media Group has announced the appointment of Paul Bland to the newly created role of Head of Biddable Media, as it seeks to unify its digital team under a new biddable team structure. Bland joins from iProspect, where he spent nearly six years and was most recently Head of Performance Strategy within the agency’s leadership team, responsible for […]
The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace
Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, today announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new […]
Kaspersky has launched its Safer Tomorrow platform, to try and better answer humankind’s most significant questions about the future. The platform is powered by a foretelling neural network, developed by a branch of global advertising agency BBDO. Selected daily predictions are shown on a livestreamed billboard situated on the east coast of New Zealand - one of the first locations to see the new day and meet the future.
Kaspersky is committed to building a more protected and safer world. To achieve this, the global cybersecurity company closely follows technological trends and predictions to generate a picture of what we can expect in the future and to understand how we can secure it. Kaspersky also believes that the more people who consider the future and […]
New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions. Google and Apple are pushing forward with plans to eliminate third-party cookies to crack down on widely used advertising technologies that collect, share, and sell customer […]
The mobile app is a key part of everyone’s digital lives. No matter who you are, or what you’re looking for, you can guarantee that ‘there’s an app for that’. Over the last decade, the digital industry has grown and evolved at an exponential rate, yet apps have maintained their role as a key revenue […]