Octave AI offers advertisers an end-to-end audio advertising solution, from dynamic creative to delivery and optimisation using first-party data and premium advertising inventory. M&S and WPP Media sign up as launch partners for the new platform. News UK today announces the launch of Octave AI, a new automated audio advertising creation and optimisation platform, as […]
Truvid, the global video monetization platform, is entering a new growth phase with a comprehensive strategic repositioning that includes a global rebrand, market expansion, and new content partnerships. The initiative reinforces Truvid’s evolution into a leading attention-driven video company, strengthening its footprint in key regions such as Brazil — the first market to host dedicated […]
A New Approach to Media Measurement: Unified, Transparent, and Built for Marketers In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
New channel enables brands to send verified, interactive messages that combat fraud and accelerate conversions within Airship’s AI-powered customer experience platform Mobile-first customer experience company Airship today announced support for RCS (Rich Communication Services). The launch adds one of the most requested and modern messaging channels to its platform. Airship now enables brands to create rich, two-way […]
Yabble, a YouGov company and leader in AI-powered market research, has experienced strong market adoption of its AI image-based concept testing functionality. Launched recently as part of its Virtual Audiences tool, the new capability allows brands to upload static creative assets and instantly gather feedback from AI personas that represent their target audiences in minutes. […]
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announces its new partnership with JOE Media Group. Leveraging Taboola’s performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by 40%. JOE achieved this growth by integrating a suite of Taboola products, including Feed, Mid-Article, Explore […]
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]
Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]
Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its digital Customer Communications Cloud announces that RCS Business Messaging (RBM) is now available on iOS for Three UK and Virgin Media O2 (VMO2). Three UK and VMO2’s adoption of RBM on iOS offers businesses unparalleled opportunities to engage […]