Brand chooses gaming bugs to portray gamers’ experience and surprises people with glitched products, glitched comms and also glitched offers with special prices
Burger King Embraces Glitches In Its New Gaming Campaign, “Burger Glitch”
Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch. The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft
Ozone Partners With MediaCom To Launch Ozone Stories Across Its Premium Portfolio
impact.com Announces Secondary Investment From W Capital And Providence Public Of Approximately $100 Million
Pioneer of big data tools with over 17,000 customers is expected to become the next Finnish unicorn
Supermetrics’ Revenue Increased To $40.9 Million, Number Of Employees Doubled From Previous Year
79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity
TAG Outreach Prompted Reduction In AD Spend By Most Brands Advertising On European Pirate Sites
Flagship DJ IT! mobile app adds 80 million music tracks to the music catalogue -
GISMART Partners Global Streaming Platform Tidal
The ad curation specialist’s hiring spree continues with the appointment of senior HR and sales executives
multilocal Hires New Directors As Steep Growth Trajectory Continues
Frameplay Announces New Attention Metric In Video Game Environments, Validated In Partnership With Dentsu’s Attention Economy Team By First-To-Market Studies
HYBRID THEORY Promotes INÊS MARTINS To Global Head Of Product; Names SEAN BADLISHAH Managing Director Of APAC Region.