Mobile advertisement firm Adplay has introduced a number of new features designed to improve the experience of advertising on mobile platforms.
The company said that as mobile advertising becomes the main channel for digital ad spending, it is increasingly important to engage audiences in new ways, breaking away from the traditional banner ad.
The new features aim to provide advertisers with a greater variety of options to engage their audience.
The latest push introduces the option of a 360 degree view for ads, allowing advertisers to upload 3D images of their products and allowing customers to view them from all angles.
Another new feature allows users to create carousel ads which showcase a number of the company’s products in sequence, allowing customers to move back and forth between several using arrows.
Adplay has also introduced the selfie ad, a quick way to imprint logos or layers on a selfie picture and share the modified photo on a variety of social media and messaging apps. The last of the new features is the Click2Messenger ad, which takes a user directly to the messenger page of an advertiser to begin an immediate conversation through direct engagement.
AdPlay provides SAAS Mobile Marketing platform for display advertising, unified social media, rich media ad creator and local/global media buying.
Adplay says nearly 60 percent of spending on digital advertising goes focuses on mobile users.
Source: bdnews24.com
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