Blend Media launches 360° video campaign creator

Blend Media launches 360° video campaign creator

Blend Media, a 360° VR video solution for brands, agencies, and publishers, has introduced a self-serve editing tool for brands and advertisers globally. The tool, called 360 Stories, enables marketers to create and publish interactive 360° video campaigns that are accessible for consumers on any device. Users can start by choosing a background from Blend […]

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]

Virtual Reality Comes to Tate Modern for Modigliani

Virtual Reality Comes to Tate Modern for Modigliani

Tate and HTC VIVE are pleased to announce a new partnership for Tate Modern’s major upcoming exhibition, Modigliani. Visitors to the gallery will be able to enjoy a new integrated virtual reality experience right in the heart of the exhibition, the first of its kind at Tate, vividly enhancing our understanding of one of the early […]

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]

Why VR Now?

Why VR Now?

Virtual Reality, Augmented Reality and Mixed Reality, now commonly known as XR, initially got the world – and big investors – excited with its seemingly limitless applications for film, gaming, and adult entertainment. However, in 2017 the land lies quite differently, as the now maturing technology is increasingly being applied to the more fundamental aspects […]

Mastercard and Swarovski team to launch a virtual reality shopping app

Mastercard and Swarovski team to launch a virtual reality shopping app

#AtelierSwarovski Virtual Showroom, a revolutionary virtual reality experience by #Swarovski & @Mastercard offers a seamless new way to shop pic.twitter.com/OaIJ8RpOtD — Swarovski (@swarovski) September 26, 2017 Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a “home” where they can browse and purchase items using Masterpass. The […]

Advrty releases an immersive advertising platform for virtual reality

Advrty releases an immersive advertising platform for virtual reality

Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]

Deutsche Telekom launches revolutionary VR game that aids dementia research

Deutsche Telekom launches revolutionary VR game that aids dementia research

Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia […]

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