MRC Issues New Location Based Advertising Measurement Guidelines

MRC Issues New Location Based Advertising Measurement Guidelines

The Media Rating Council (MRC) has issued the final version of its Location Based Advertising Measurement Guidelines, developed in collaboration with the Mobile Marketing Association and IAB. The guidelines, which were previously available for public comment in draft form, serve as industry-wide guidance on how the effectiveness of digital location-based ads should be rated, and […]

RadiumOne & MMA Report Reveals Untapped Opportunities for Marketers with the Rise of Mobile

RadiumOne & MMA Report Reveals Untapped Opportunities for Marketers with the Rise of Mobile

RadiumOne, the only data-driven marketing technology company helping brands connect activity across paid, earned, shared and owned channels to find high-value customers, today released “The Impact of Mobile Signals on the Consumer Journey,” a report in conjunction with the Mobile Marketing Association. Interviews with over 300 senior marketers revealed that although the vast majority (80%) […]

Snakk: Smartphone users spurning ads

Snakk: Smartphone users spurning ads

Mobile marketing company, Snakk says smartphone users are increasingly ignoring ads on their phones. In its Q3 business update the company quotes unsourced research that it says “suggests that Internet users are increasingly becoming ‘desensitised’ to ads on mobile sites and apps.” Snakk says it is imperative that acceptable click-through rates are maintained and grown […]

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

In Asia-Pacific, with a higher penetration of mobile phone users and growth in usage than any other region, businesses understandably invest a significant portion of their media budgets in mobile advertising. eMarketer estimates nearly a quarter of the region’s total media ad spending will be devoted to mobile internet advertising by the end of 2016, […]

MMA: Marketers See Location Data as Key to Mobile Advertising

MMA: Marketers See Location Data as Key to Mobile Advertising

A recent Mobile Marketing Association report, titled “How Marketers Are Using Location Data – And the Road Ahead” found that the majority of marketers see location data as a key component of mobile advertising. Forty-six percent of marketers and 47 percent of agencies believe location data is critical, and an additional 50 percent of marketers and 43 […]

Mobile budgets widely tipped by marketers to grow despite privacy concerns

Mobile budgets widely tipped by marketers to grow despite privacy concerns

Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association. In the recent State of the Industry: Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed […]