Brands must reorganise to maximise eCommerce growth, according to Zenith

Brands must reorganise to maximise eCommerce growth, according to Zenith

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]

Teads signs exclusive global partnership with The Economist Group

Teads signs exclusive global partnership with The Economist Group

Teads, the global media platform, announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised […]

AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well […]

Search and social to drive 67% of adspend growth by 2020, says Zenith’s Ad Expenditure Forecasts

Search and social to drive 67% of adspend growth by 2020, says Zenith’s Ad Expenditure Forecasts

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published on September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. […]

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

Alibaba has built on its partnership with the International Olympic Committee (IOC) as official cloud service provider by launching a new broadcasting solution for the Olympic Broadcasting Services (OBS) through its cloud computing division. It was announced on September 19 on stage at Alibaba’s cloud computing conference in Hangzhou by Simon Hu, senior vice president […]

Lockscreen Media Platform Buzzvil Acquires SlideApp

Lockscreen Media Platform Buzzvil Acquires SlideApp

On of the world’s largest mobile lockscreen media platform, Buzzvil, a member company of the K-ICT Born2Global Centre, announced it has acquired India and Pakistan’s leading lockscreen content curator SlideApp as part of its effort to tighten its grip in the global mobile ad market. Financial terms were not disclosed. John Lee, CEO of Buzzvil, said, “By taking SlideApp under our wing, Buzzvil […]

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