Cablato partners with Rocket Fuel to drive ad effectiveness

Cablato partners with Rocket Fuel to drive ad effectiveness

Marketing-technology startup Cablato announced its strategic partnership with Rocket Fuel, a Predictive Marketing platform provider, to improve the service it offers global clients. Rocket Fuel’s artificial intelligence-driven Predictive Marketing platform enables agencies and marketers to anticipate customer’s needs for products and services. And delivers personalised advertising at speed and scale in real time. Cablato’s innovative platform […]

More Than a Third of UK Ad Spend Going Mobile in 2017

More Than a Third of UK Ad Spend Going Mobile in 2017

Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]

Vice Agrees Series of Deals to Expand Mobile Offering Globally

Vice Agrees Series of Deals to Expand Mobile Offering Globally

North American digital media and broadcasting company Vice Media is expanding its mobile offering with a series of partnerships across the globe, as it aims ‘to reach hundreds of millions of new mobile subscribers’. Announced at Mobile World Congress, the deals will bring Vice’s programming across lifestyle, culture, news, sports, food, and more, to over […]

SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD

SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD

Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in […]

MobFox expands Asia Pacific footprint with localised services

MobFox expands Asia Pacific footprint with localised services

Mobile advertising company MobFox has expanded its Asia Pacific services in a bid to provide greater localisation for mobile publishers and developers. MobFox, which is owned by global media company Matomy, has launched technology in market, including an endpoint server, and tripled the number of demand sources within the APAC region. The move enables MobFox’s […]

SMS Global: Four out of five smartphone users check their phones within 15-minutes of waking up

SMS Global: Four out of five smartphone users check their phones within 15-minutes of waking up

While the trend in homes is to increasingly spend more time talking to virtual assistant Alexa, a recent report suggests that we reach for our smartphones within 15 minutes of waking up and our phones will likely remain with us throughout the day long after we have said goodnight, Alexa. Various developments in mobile technology […]

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]

Flipboard launches in China, partnering with BlueFocus on advertising

Flipboard launches in China, partnering with BlueFocus on advertising

Flipboard has launched in China, creating a business that has the freedom to develop technology and product separate to its core business. Flipboard China has now launched with 25 staff and is the result of a joint venture with Chinese advertising group BlueFocus, who will help the business establish deals with local partners and brands. Mike […]

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