Snapchat partners with LiveRamp to launch measurement solution

Snapchat partners with LiveRamp to launch measurement solution

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Snap Inc. have partnered to launch a new measurement solution called Offline Sales Impact (OSI). OSI will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner, by matching Snapchat users with one of the UK’s largest […]

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms. The campaign will be measured and verified by the UK’s leading independent location measurement company, Rippll. Honda and Dentsu Aegis owned-agency Amplifi have signed as the first Cost Per […]

GroupM rolls out viewability standards globally

GroupM rolls out viewability standards globally

GroupM, the media investment management group of WPP, has announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014 which GroupM claims to have championed. Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell […]