DataXu and Teads Announce Creative Partnership

DataXu and Teads Announce Creative Partnership

DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatically. Now, DataXu brand and agency customers have access to new video ad formats […]

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]