Apple app store ads set to become a $2BN business by 2020

Apple app store ads set to become a $2BN business by 2020

Apple’s Search Ads business could be set to generate more than $500m in revenue this and then make four times that by 2020. According to a note from Bernstein analyst Toni Sacconaghi, seen by CNBC, Search Ad revenue for Apple could approach $2bn by 2020 – and that’s a “conservative” estimate. With this development, it’s […]

Kelkoo announces launch of Google Shopping Ads partnership set to save retailers 32% on total ad spend

Kelkoo announces launch of Google Shopping Ads partnership set to save retailers 32% on total ad spend

Kelkoo, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the launch of its partnership with Google Shopping Ads as a Premium Partner. Google Shopping Ads by Kelkoo Group offers retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping. eCommerce retailers […]

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]

Google rolls out audio ads to DoubleClick Bid Manager

Google rolls out audio ads to DoubleClick Bid Manager

Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the platform. The new audio advertising offering comes at a time of growing buyer demand, according to Google, with the company citing research claiming that over […]

Google to strengthen AdWords intelligence with Feefo partnership

Google to strengthen AdWords intelligence with Feefo partnership

Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then […]

Google tests in-app ads for Feed

Google tests in-app ads for Feed

Google is testing a new ad placement: ad cards right in the Google Feed. The Google Feed cards look like all the rest, except for a small green “Ad” badge in the bottom left-hand corner. Some users started seeing the new ad cards this week without warning, as first reported by Android Police. A Google […]

Facebook Stories to test ads as user count tops 150M

Facebook Stories to test ads as user count tops 150M

Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders […]

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