Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign
Hashtags for Life, a social media campaign to help expand the Red Cross‘ donor database in Peru, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. With a population of over 30 million people, and yet only 1250 registered blood donors, Peru faced a potential catastrophe incase of emergency. […]