Cheetah Digital buys Wayin to boost personalised marketing
Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive hyper-personalized, real-time experiences and meaningful customer engagement across all channels and stages of the customer lifecycle. Formed in […]