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Home»Posts tagged with»Wave X

We don’t trust what we see online, especially influencers, according to UM’s Wave X study

By Newsroom on May 9, 2019   Latest, Marketing, Reports  

We don’t trust what we see online, especially influencers, according to UM’s Wave X study

New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only 8% of them globally think that three-quarters or more of the information they get from social media is true – dropping to 4% when it comes to information from supposedly trusted influencers like […]

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