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Home»Posts tagged with»Visual Engagement

First smartphone cam eye-tracking study proves high-impact ad formats drive much higher attention

By Newsroom on August 27, 2019   Latest, Marketing, Reports  

First smartphone cam eye-tracking study proves high-impact ad formats drive much higher attention

New research from Inskin Media and Lumen has found that high-impact ad formats tailored for smartphones drive substantially higher attention (visual engagement) compared to standard mobile ad formats. This is the first study to use cutting-edge technology from Lumen Research, which enables eye-tracking using just the smartphone camera. Providing unique insight into mobile viewing behaviour, […]

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