Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]
Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]
YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. The shopping ads allow advertisers to display a click-to-buy ad within partner videos on YouTube. Viewers will see an “i” at the top right of a video to view the shopping ads. They will be in the […]