BDO and WARC’s latest insights report puts year-on-year global martech growth at 22%

BDO and WARC’s latest insights report puts year-on-year global martech growth at 22%

The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy¬†and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their ‘Martech: 2020 and Beyond‘ report, published on October 14. For […]