Warc Toolkit 2017: Direct-to-consumer is challenging brands

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Warc Toolkit 2017: Direct-to-consumer is challenging brands

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer ‘middleman’ allows brands that previously had no direct relationship with their customers to develop one. David Tiltman, Head of Content at Warc, says, “Low-cost start-ups have disrupted established […]

Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

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Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete – such as speech recognition or interpreting data – will have a major impact on the marketing industry in 2017. David Tiltman, Warc’s Head of Content, […]