Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through Facebook Messenger in the past, Teads’ technology now allows the brand […]
Tommy Hilfiger and Hugo Boss have become the latest fashion brands to embrace Android Wear smart watches after established tech companies such as Motorola, which in 2017 has opted to skip a new release, have left a possible gap in the market. Of the two Hugo Boss have plumped for a more formal look with a […]
Beginning March 23, Facebook is rolling out a new mobile shopping ad format globally, along with a new metric to measure the number of outbound clicks each ad receives. Known as Collection, the format consists of a photo or video set above four clickable product images. The images can be arranged automatically based on Facebook […]