DOOH spend set to reach $14.6bn and is forecasted to account for all of OOH’s future growth
![DOOH spend set to reach $14.6bn and is forecasted to account for all of OOH’s future growth DOOH spend set to reach $14.6bn and is forecasted to account for all of OOH’s future growth](https://lovelymobile.news/wp-content/uploads/2018/11/Google-runs-NFC-campaign-in-Australia-701x394.jpg)
Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) […]