Adverty and mobile game developer Gold Town Games enter into strategic partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.

Adverty and mobile game developer Gold Town Games enter into strategic partnership

The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in GTG’s popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year.  “We are thrilled to be adding GTG and World Hockey Manager (WHM) […]

Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit

Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.

Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit

The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s compliance with industry best practices and gives brand partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation. Adverty works with brands to help them access hard-to-reach audiences in the hugely engaging environments of gaming […]