inMarket to acquire Thinknear, expand location-based marketing solutions

inMarket to acquire Thinknear, expand location-based marketing solutions

┬áinMarket, the leader in digital advertising for the physical world, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and […]

Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates

Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, a leading location-based marketing platform, today announced the results of a quantitative media trial examining how location based audience targeting (LBA) compares versus more traditional methods such as designated market area targeting (DMA) in mobile. The resulting infographic, Harnessing the Power […]