69% of digital media will be programmatic in 2020 – Zenith’ Programmatic Marketing Forecasts
Programmatic adspend to exceed US$100bn for the first time in 2019
![69% of digital media will be programmatic in 2020 – Zenith’ Programmatic Marketing Forecasts 69% of digital media will be programmatic in 2020 – Zenith’ Programmatic Marketing Forecasts](https://lovelymobile.news/wp-content/uploads/2019/11/Zenith-Primary-LOCKUP-RGB-BLUE-scaled-e1574509157727-701x491.png)
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]