Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

By Newsroom on January 10, 2019   Apps, Latest, Marketing, Reports  

Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the industry has reached a tipping point in consumers’ cross-channel expectations, according to a new study by Yes Marketing. However, while mobile commerce is becoming the new […]