Yahoo teams with Statiq for location-based advertising in the UK
Soon-to-be Verizon-owned Yahoo is partnering with mobile geolocation data startup Statiq, which was recently acquired by Telefonica’s Axonix programmatic trading platform. The partnership sees Yahoo ‘refine its ability to offer location-based targeted adverting for brands in the UK’. Yahoo is leveraging Statiq’s location insights to create ‘a unique, accurate and scaled view of consumer behaviour’ […]
