Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]