NBCU, Sky unify advanced advertising offerings under AdSmart

NBCU, Sky unify advanced advertising offerings under AdSmart

NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since¬†Comcast bought Sky¬†in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]