Pandora focuses on shorter ads and more personalisation

Pandora focuses on shorter ads and more personalisation

Music streaming service Pandora announced three advertising formats to help marketers target users better, and explained how ads of varying lengths can work together to help them meet their goals. The company said Short Form Audio, four to ten second audio spots; Dynamic Audio, tailored to listeners based on Pandora‚Äôs data; and Sequential Audio, which […]