Text messages with a scent: Downy and Grey Group Hong Kong introduce “Scent by Downy”
Text messaging is often read as cold and is toneless. In commemoration of the brand’s foray into China, Downy introduced: Scent by Downy. Because scent triggers emotions and Downy Unstoppables is one of the most popular in-wash fragrance beads, the Procter & Gamble-owned brand found a way to communicate and introduce these scents in one […]