Snapchat sees drop in millennial user sentiment following redesign, according to YouGov

Snapchat sees drop in millennial user sentiment following redesign, according to YouGov

Parent company Snap Inc.‘s first quarter financial results for 2018, released May 1, disappointed investors, sending the company’s share price down to a record low. Snapchat’s slowing growth and lower-than-expected revenue are, in part, likely due to the app’s redesign disappointing another key group: millennials. Since Snapchat began rolling out its controversial redesign late last […]