New research quantifies the massive conversion lift from optimising native app and web experiences, providing a critical no-code path for retailers to drive profitability Mobile-first customer experience company Airship today released new aggregate data analysis findings showing that no-code native app experiences significantly increase conversion for key lifecycle events and more than double purchase frequency. […]
– Almedia’s ‘Rewarded Returns Part Two: The Player Perspective’ reveals mass adoption of real world rewards in mobile games – The mobile games industry is experiencing a seismic shift in the way gamers discover and play games. According to a new survey of 2,003 gamers in the US and UK, a staggering 50% of players have earned real-world rewards […]
The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]
Credited as “driving the partnership economy forward,” impact.com will prove why partnerships should be at the core of a company's business strategy in an upcoming webinar with RIA
impact.com Named A Market Leader In Research In Action’s Partner Management Automation Report And In G2 Winter Reports
77% claim being annoyed when seeing or hearing the same ad over and over.
65% of marketers said that personalisation is a key priority for their advertising strategy.
Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
B2B Marketing Investment Expected To Increase In 2021
The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem
A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them. The latest stats from its Intellectual Property Infringement Platform (IPIP), IPIP, uncovered over 8 billion […]
NEW STUDY WARNS DIGITAL DIVIDE COULD INCREASE AFTER LATEST WAVE OF MOBILE CONTRACT PRICE RISES
Latest YouGov research reveals this year’s biggest-ever mobile mid-contract price hikes could leave millions unable to pay bills RIP to RPI: Half weren’t aware a mobile network could put up prices mid-contract, with the same amount not understanding RPI/CPI terms used in small print that lets them do it Tesco Mobile CEO Tom Denyard is […]
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering. International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of research that reveals how businesses can […]
