IAS Announces First Attention Product to Unify Media Quality and Eye Tracking
![Integral Ad Science IAS Announces First Attention Product to Unify Media Quality and Eye Tracking](https://lovelymobile.news/wp-content/uploads/2024/01/Integral_Ad_Science_Quality_Attention_1-701x367.png)
Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced the general availability of its Quality Attention™ measurement product – the first to unify media quality and eye tracking with machine learning. The new offering provides […]