New PubMatic research reveals mobile header bidding volumes nearly double as the technology extends to in-app environments
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. The newly released findings will guide publishers and buyers […]