Advertisers ditch open market in favour of private marketplaces for better in-app integrity, says PubMatic’s Q2 report

Advertisers ditch open market in favour of private marketplaces for better in-app integrity, says PubMatic’s Q2 report

Premium digital technology company, PubMatic released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency […]