LiveRamp Launches People-Based Search for Omnichannel Marketers
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the addition of targeting for people-based search to its platform.The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. Consumer intent is inherently expressed in […]