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Home»Posts tagged with»optimised ads

Mobile ads don’t have to be amazing, they just have to be right, according to IAB study

By Newsroom on March 21, 2018   Latest, Marketing, Reports  

Mobile ads don’t have to be amazing, they just have to be right, according to IAB study

The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted. “As digital […]

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