IPONWEB’s new service to help media buyers combat programmatic’s shift to first price auctions

IPONWEB’s new service to help media buyers combat programmatic’s shift to first price auctions

Google’s shift to first price auctions creates more transparency for media buyers and sellers – but financial risk for advertisers or tech platforms that aren’t yet prepared to bid in a first-price environment.  IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively in the first-price world. Buy side partners currently […]