GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes
Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]